Hello beautiful people,

At Books and Sweets, our mission has always been to foster a love for reading while promoting positivity and mental well-being. As we turn a new page in our journey, we are thrilled to introduce our new logo and refreshed look, which perfectly encapsulate the essence of our brand and the values we hold dear.

A New Symbol of Inspiration

Our new logo features the outline of a woman engrossed in a book, symbolising the power of reading to transport us to new worlds and broaden our horizons. But there’s more to this image than meets the eye.

At the heart of the book, you’ll find the portrait of a rabbit, inspired by the iconic “We Can Do It” woman. This rabbit is based on my very own, very real rabbit, Charlie, who was also the inspiration behind our very first logo. Charlie, with her sassy and spirited personality, provided companionship and joy during the lockdowns, often bringing a smile with her playful antics and fearless attitude. She helped me navigate that challenging period, and it was important for me to keep her in our new logo as a symbol of resilience and determination as, to me, she epitomised the thrive amid adversity and the courage to face each day with hope and positivity.

Positive Affirmations: Your Daily Dose of Encouragement

Surrounding the rabbit, you’ll notice an array of uplifting stickers with messages like “Dream Big,” “You Can Do It,” and “Small Step Every Day.” These affirmations are not just decorative elements; they represent our commitment to encouraging our readers to pursue their dreams, believe in their abilities, and make consistent, positive steps toward their goals.

The Concept Behind Blind Date with a Book

One of the most exciting offerings at our bookstore is the “Surprise Book” or “Blind Date with a Book.” This unique concept involves purchasing a book based solely on four intriguing clues. It’s a delightful way to discover new authors and genres, and it aligns perfectly with our mission of fostering curiosity and adventure in reading. With our new logo, we hope to convey the same sense of surprise and delight that our blind date books offer.

Why the New Look?

Our updated logo and visual identity are more than just a change in appearance; they represent a renewed commitment to our community of readers. We want our bookstore to be a sanctuary where you can find not only great books but also a source of positivity and support for your mental health journey. The woman in our logo symbolises every reader who finds solace and strength in books, while the encouraging messages remind you that every step you take, no matter how small, is a step toward your dreams.

Join Us on This Journey

As we embrace this new chapter, we invite you to join us. Explore our collection, take a chance on a “Blind Date with a Book,” and let our positive affirmations inspire you in your daily life. We are excited to continue supporting you on your reading and mental health journey, one book at a time.

Thank you for being a part of our community. We look forward to sharing many more stories, adventures, and positive moments with you.

Happy reading!

xoxo,

Nel